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Our Story

Kraft Space was founded by two close friends – Rachel and Shaloam.
By day they are professional graphic and web designers, and by night,
avid crafters and creators of handmade wonders.

With combined experience of over 25 years building and marketing brands for all types
of businesses, they have the inside knowledge on how to grow a business.


“Although we absolutely love our careers and feel truly blessed to be part of other people’s
journeys growing their dream businesses, we still aspired to pursue our own passions.

So we took to our own sideline projects using our creativity to build our own brands
whilst fulfilling a desire to make our own products.
As our brands evolved, we wanted somewhere to showcase our creations,
somewhere with fair fees to get our products seen – sounds simple doesn’t it?


Not quite so simple. The problem? There seemed to be many! The market places were
costing us money even when we didn’t sell, which just didn’t seem fair. We found ongoing
costs and unpredictable (and frankly head-spinning) search engine algorithms.
We also realised the marketplaces were saturated with imported, non-handmade goods.
The mass produced or unethical goods were taking the limelight, while the genuinely
talented went unnoticed – no chance to sell, no chance to shine.


Then, there was a spark – an idea – I suppose you could call it our light-bulb moment.

We would create a space for truly talented creatives:
– A space where people go to be ‘wowed’ by handmade wonders!
– A space that could help create a second income for these spirited creatives and crafters.
The kind that could lead mums and dads to trading their 9-to-5
in favour of part-time hours and family.
– A space where people can feed their creative spirit (and earn in the process).
– A space that would be a creative’s destination.
And so…